• TaraShannon

Notes on Kickstarter 

What I've learned so far... 1. Planning is key! Take your time. It can take weeks, months even, to properly setup a Kickstarter campaign. Note: this isn’t a guarantee of success. But, it should help. I’m not there yet. I still have far to go! 🤞🤞🤞 2. Research other similar campaigns. Look to see how the creators of those successful campaigns structured their campaign. Make notes and follow their lead. 3. Create a campaign page that's a good mix of text, images and video. You can do it yourself... you don't have to hire professionals to make your video. Do try your best to create a good concise video though. Shorter is better. There are lots of apps out there to help you with video editing and image/graphic creation. I used VivaVideo and Canva. 4. Write an excellent press release and have your friends who have a keen eye for spelling grammar and "sale-ability" take a look at it before you send it out into the world! 5. Make an extensive list of media contacts (newspapers, radio, bloggers, etc.) *also include friends, family and other supporters of your work who you hope will contribute to your campaign at the time of its launch. 6. Be prepared that once you officially launch that you're going to have to have time to answer questions, direct and hype your work everyday until it's done. 7. Sell, sell, sell! Draw on those sales and marketing skills you have (or never thought you had) -- no joke! If you're not into selling your project, Kickstarter may not be for you. 8. Website and social media. At the very least you'll need at least one or two social media platforms up and running in order to keep your backers (and potential backers) up-to-date on how the project is doing. Consider a website for your project or at the very least, if you already have a website, create a page specifically for your project to post updates and communicate with your backers. 9. Updates! Updates and communication with backers will help drive your project forward.

10. Reward levels. Be sure to include a variety of reward levels anywhere from $1 to thousands of dollars so that there's something for everyone. Remember that not everyone wants to donate money. Money isn't everything, shares are just as important because they can lead to more monetary contributions.


Haldimand, ON: Cancer Survivor Launches 

Kickstarter Campaign 

-- and she needs your help!


This already warmly received series of lovely sketches and thoughtful text about a 

curious rabbit who asks simple questions and receives meaningful answers has launched on Kickstarter! 


"There is something so captivating and raw in the simplicity of your drawings, a dream-like quality. The words you choose to 

accompany said drawings are perfect! I see this as a book I’d love to read my children." - A. Purdham, Canada Writes


"This is not a children’s book. This is an Everyone Book. Put that line into your pitches. I will buy several. Looking forward..." 

- Sharon McMullan-Baron, Canada Writes 


Tara plans to raise enough funds to publish a children's book, that's really not just for kids, it's for everyone. The idea for the book came to 

Tara one day, born from her experiences with cancer, the loss of her parents, miscarriage and her ongoing battle with mental illness. Her 

drawings and writing quickly built a following through Canada Writes, a writing group on Facebook (sponsored by CBC Books). She never 

would have thought or dreamed of herself as an illustrator - or that she would launch a campaign on Kickstarter, but here she is, eager to see where life will lead her next! 


Tara Shannon is a freelance writer and an aspiring author with a degree in English and History from Brescia College at Western University. She was born and raised in Burlington, Ontario but now splits her time between her home in Haldimand County and her cottage on 

Manitoulin Island(and Ireland, as much as she can!!) 


The Book of Rabbit is dedicated to all of those that Tara has loved and lost, including Rhylan, the inspiration for Rabbit.


Helping Tara on her journey is professional illustrator, P.A. LewisMacDougal. Pat Ann has, for over a decade, applied her skills in the 

Story Arts as a Freelancer. From illustrating in the children's publishing industry to story boarding for children's animated television and 

everything in between. Pat Ann will assist Tara in making Rabbit come to life on the page, creating a book that will surely become a classic and must have addition toanyone's bookshelf. https://www.pat-ann.com


For more information on Tara Shannon or to donate to her Kickstarter Campaign please visit:


Instagram & Facebook: @tarashannonwrites 


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